RUEDDA Bikes
Brand Identity
Visual System
Vehicle & Product Design
Branded Apparel Design
RUEDDA (from “rueda”, Spanish for wheel) is a cycling brand that brings together retail, gear, and community. It functions as both a shop and a hub for cyclists.
CHALLENGE: The logo and visual system needed to perform consistently across multiple surfaces and scales, including apparel, vehicles, social media, and signage.
DESIGN CONCEPT: The logo is built around the wheel as its central symbol. A graphic system from a dashed line inspired by tire tracks and riding paths represents movement, direction, and the cycling experience. The system is highly versatile, adapting fluidly across print, digital, apparel, and environmental design.
