Keller Estate
Brand Identity
Wine Label & Packaging Design
Editorial & Communication Design
Keller Estate is a family-owned winery in Sonoma’s Petaluma Gap, California, producing elegant wines and estate products.
DESIGN APPROACH: Keller Estate produces both refined, estate-level wines and more approachable wines, with the latter featuring more visually distinct labels. These labels were designed as unique, art-driven pieces, with original artwork as the common thread across the brand. This approach allows each wine to express its personality while maintaining a clear connection to Keller Estate. A similar approach was applied to other estate products—olive oil, honey, and lavender items—allowing each product to express its own personality while maintaining a clear connection to Keller Estate.
