National Caregiver Day
Branding
Website
Social Media
Communication Materials
Carers Canada leads an annual National Caregiver Day campaign, each year focused on a different theme. In 2022, the focus was on working caregivers, raising awareness and recognizing supportive employers.
CHALLENGE: Create a flexible visual system for web and social media that authentically presents employer testimonials, caregiver stories, and statistics.
DESIGN CONCEPT: I developed a human-centred visual identity built around a simple, modular graphic that integrates seamlessly with real portraits and testimonials, reinforcing connection and community.
